About Bobby’s Dancewear

Who We Are

Bobby’s Dancewear strives to provide a unique experience for every dancer who walks through our doors, as well as a hassle-free experience for parents and dance teachers.

We achieve this through:

  • a knowledgeable, friendly, and helpful staff
  • a wide variety of high quality products that last
  • respect for our customers and integrity in fitting and sales
  • a positive, happy environment

What We Value

  • We value relationships with our customers as highly as the quality of our products — the experience is half the fun!
  • We value individuality and creativity so that the unique needs of every customer are met.
  • We value integrity and we conduct business with honesty and truthfulness.
  • We value our history. Sharing our past inspires people to take part in our future.

Over 50 Years of History

Bobby’s Dancewear has proudly served Omaha and the surrounding communities since 1963. Founded by Robert L. “Bob” Carlson and his wife, dance instructor and studio owner Patricia Carlson, Bobby’s mission was to provide high-quality products for dancers throughout the community. Store ownership transferred in 2006 to life-long dancer and 10-year store employee, Melissa Jewell.  In January 2017, Bobby’s Dancewear opened a second location in Lincoln, NE. 

The Bobby’s Dancewear Team

Melissa

Melissa Jewell, Owner

Melissa Jewell was born and raised in Omaha, NE. She began dancing at the age of 4 and has always had a great appreciation for the world of dance and the arts. She taught dance and gymnastics classes for a number of years at her childhood studio, and facilitated a community dance program at an Omaha-area YMCA.

Melissa began working at Bobby’s Dancewear after high school, and was promoted to Full-Time Manager of the store after graduating from college with a degree in Elementary Education. In October 2006, she purchased Bobby’s Dancewear, and has enjoyed the great task of making the store her very own!

Melissa believes in the power of building personal relationships. This is especially true in her business life, and is evidenced by her willingness to go the extra mile to meet each customer’s needs. She also recognizes the value of working closely with area dance teachers, and does her best to keep each studio’s individual requirements on file at Bobby’s to ensure that every student is prepared for class. Nothing is more important to Melissa, however, than exceptional customer service. Our business is built on the loyalty and generosity of our customers and we do not take that for granted.

Favorite Part of the Job

Building relationships with families year to year and watching dancers grow up before her very eyes!

Favorite Dance Movies

Save the Last Dance & Girls Just Wanna Have Fun

Audra

Audra S., Senior Manager

Audra started at Bobby’s Dancewear in the spring of 2010. After a number of years with us, and a short time away, she returned to Bobby’s as a manager in the spring of 2015. Audra grew up in western Kansas and was a cheerleader in high school and was on her college dance team. She enjoys creative things like interior design and cake decorating and is the proud mom of two beautiful girls. Customers appreciate her experience as a “dance mom” as both of her girls grew up dancing.

Audra’s unique gifts make her a perfect fit in the Bobby’s Dancewear team. She loves meeting new people and getting to know them and their stories. She has a special gift in making customers (new & returning…young & old) feel comfortable and special each time they visit our store. She also enjoys keeping up with pop culture and the newest trends in fashion, entertainment and social media. You’ll see her special touch on our Instagram, Facebook and Pinterest accounts.

Favorite Part of the Job

Getting to truly know each and every customer and help them find exactly what they need

Favorite Dance Movie

Save the Last Dance