50th Anniversary Celebration!
It’s time for our annual “We LOVE Our Customers” SALE! For the entire month of February everything on the sale rack is only $10.00! New items will be added weekly so check back often. CLICK HERE to see the great deals and events for the rest of our year-long celebration!
Love to Save!
Get 15% OFF
any one regular price item.
Click here to get your coupon.
402.334.1225 Harvey Oaks Plaza
14508 West Center Rd.
Omaha, NE 68144
Who We Are

“As a small business owner, and as a consumer, I know the importance of customer service and high-quality products. I’m excited to continue to share my passion for dance with the Omaha dance community, and I’d love to work with you!”
Melissa Jewell was born and raised in Omaha, NE. She began dancing at the age of 4 and has always had a great appreciation for the world of dance and the arts.
She taught dance and gymnastics classes for a number of years at her childhood studio, and she facilitated a community dance program at an Omaha-area YMCA.
Melissa began working at Bobby’s Dancewear during high school, and was promoted to Full-Time Manager of the store after graduating from college with a degree in Elementary Education. In 2006, she was presented with an opportunity too great to pass up. She purchased Bobby’s Dancewear in October of that year, and has enjoyed the great task of making the store her very own!
Melissa believes in the power of building personal relationships. This is especially true in her business life, and is evidenced by her willingness to go the extra mile to meet each customer’s needs. She also recognizes the value of working closely with area dance teachers, and does her best to keep each studio’s individual requirements on file at Bobby’s to ensure that every student is prepared for class.